The firm collected more than 31,000 tweets posted by almost 10,000 Twitter users at ten different events worldwide and analysed it to provide findings and recommendations for planners.

- How many participants tweet? The activity level of Twitter usage does not depend on the size of the event. The ratio of users that tweet about the event to event participants ranges from ten percent up to an impressive 800% (i.e. eight times as many people tweet about the event as there are participants). Talking about the viral dimension of events!

- When do they tweet? 60% of all Twitter communication takes place while the event is being held. The remaining 40% split evenly before and after the event – apart from a second spike a few days after the event. Over the various phases of the event lifecycle the quality of the tweets changes.

- Any key multipliers? There are “power users”, who account for a large share of all tweets about the event: 35% of users posted 80% of the Twitter content.

The survey also providers tips about how to use the new kid on the social block, in your events.

The full study is available for free at http://www.amiando.com/SocialMediaStudy.html