During the conference, Sustainability: an opportunity for the future held in Malaga on February 10, Pedro Rocha, head of the Estoril Congress Centre and the architect of one of the most comprehensive green strategies in our industry, explained his sustainable strategy. And above all, unequivocally defended sustainability, not only as a moral issue but also a business one. "Green sells," he concludes.
This initiative begins with a slogan: "Be Green, the only option." During the past four years, initiatives have been considerable, including Gren Globe certification in 2008.
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