Nowadays, street marketing is the new cool kids in the communication market: a cheap, funny, interactive and highly effective way to promote a product locally, creating buzz and publicity. Here are a few key success factors for your next action.
. Have a thorough understanding of the brand values, the target audience and to the objectives of the brief, says Arena Media Communications
. Mix the brand values with the actions, says Seisgrados
. Be consistent with the brand values, says Desigual
. Be creative, says Adidas
. Be sure to have a good provider, logistics and action support with signs, banners, and flyers, says MPG
. Master the code language, says Día D Marketing Communicate a clear message, says Vodafone
. Adapt the environment so the initiative comes into the picture, says Sony Ericsson
. Do not devalue the brand image, says Mango
. Careful with possible misinterpretations of the action, says Goorilo
. Imagine previously the reactions of people on the street, says D6 Know the target, says Tribalddb
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