The use our industry gives to Internet is one of its most pressing issues. Some agencies have a Web2.0 guru in their staff, others are just beginning to understand the social networking world and have decided it´s time to create a Twitter or Facebook profile (without much strategy). And if we had the "dematerialization" (make the virtual world becomes real); now we have the opposite movement: the "desvirtualization" of Web2.0 to which many agencies are coming. The world turns Hybrid...
Internet has changed the way we communicate; and in our industry we now organise events integrating the Web as an essential part of the strategy. If any meeting planner ignores this phenomenal development, he has everything to lose.
Here is a list of events that had integrated the Web in their strategy:
- The Trina Fiestaca started in Web2.0
- From Web 2.0 to reality: Myspace completes its first musical tour
- The first interactive concert in Spain arrived thanks to Cadena100 and Flumotion
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