Articles (104) Destinations (34) Interviews (97) Market research (11)
Sponsoring / Spain
11-10-2010. -
Sponsorship is an effective global brand way to communicate, the ridge between the brand and the consumer ... Which is Heineken Spain sponsorship strategy? We asked Diego Antoñanzas, director of sponsoring and event marketing image of Heineken Spain. [...]
Agencies / Spain
07-10-2010. -
Quiero salvar el mundo haciendo marketing (I want to save the world with marketing) is the name of a consultant but also a commitment. How did they came with this idea? We asked Jose Illana Carracedo, founder and CEO of the company. [...]
Agencies / Spain
04-10-2010. -
S h a c k l e t o n… It seems that agencies with curious name are more creative. Why Shackleton name? We have asked Javier Suso, its director general. [...]
Agencies / Spain
23-09-2010. -
In this column of opinion, Mario de las Muelas, CEO of Terra Consultoría de Incentivos, denounces this practice. Please check the Spanish version… [...]
Professionalization / Global
20-09-2010. -
Fernando Alonso Sanz (Pernod Ricard) "If we get an emerging band to participate in a party with our brand and that these images go on MySpace, the brand can get a million and half visual impacts. In the measurement of our actions, we always include a section on online visibility [...]
Anniversaries and Celebrations / Spain
06-09-2010. -
W Hotels has recently incorporated an "international fashion director", the first in our industry and an indicator of the size of the hotel lifestyle. We decided to interview the W Barcelona chef, Heinrich Moeder, to share us his views on fashion and food. [...]
Trends & market research / Spain
01-09-2010. -
This year is our tenth anniversary, a good opportunity to look back. We selected some of the finest bits of interviews, which we will publish in eventos magazine, September edition. Here is an apperitive of 5 among the 20 we will publish. Lucky you... [...]
Sustainability and CSR / Spain
16-08-2010. -
How are Europe, and Spain, faring within GMIC? Our big focus of GMIC is international growth. Today 80% of membership is US, but this is changing. We have high profile international members from Vancouver to Melbourne. Membership is growing steadily in Europe. We just launched a [...]
Anniversaries and Celebrations / Global
09-08-2010. -
What is your vision of what ICCA has to be in the coming years? The main objective is to maintain the competitive advantage for our members compared with those who are not members of ICCA. To achieve this, we have to strengthen our members in their respective regions, understand [...]
Agencies / Spain
02-08-2010. -
Cruz Campo, Ford, Banco Santander and Mango are some of the brands for which Bassat Ogilvy Communication has planned a communication strategu. We asked Mariló Sanchez, account supervisor, which are the events role in brands communication strategy. [...]
Anniversaries and Celebrations / Spain
28-07-2010. -
[...]
The new Colombia
No wonder that Bogotá has climbed 32 places in the world ranking of ICCA in just one year, or that the big hotel chains strong bet for Colombia ... the country has reinvented itself in the last decade and has much to offer for our sector. Want to know more? Join us and discover the new Colombia.
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