Product Launch / Spain

Interview: product launches are essential for Jaguar

21-10-2009. -  The Esferic de Montjuic in Barcelona hosted, on the 6th of October in "petit comité, the launch of the new Jaguar XJ. Eventoplus Group was there and spoke to Juan Martin, marketing manager (see the interview in Spanish). [...]

Anniversaries and Celebrations / Spain

Video: We talk to Grimaldi about events in the sea

06-10-2009. -  In the first nine months of 2009, Grimaldi Group had an increase in passengers of 75% versus 2008. A total of 100,000 Spanish users made the trip from Barcelona to Civitavecchia, Livorno and Porto Torres. These results were presented at a press conference held in a company boat [...]

Interactive solutions / Spain

Video: augmented reality experience

30-09-2009. -  We also talked about the profits of augmented reality with Jorge Royo, chief of the division of Biomet knee and Manuel Molina, of atiko. [...]

Trends & market research / Spain

Video: DMCs are optimistic for 2010

22-09-2009. -  [...]

Hotels & Venues / Spain

Interview: Gerard Subirats, vice president of SB Grup

18-09-2009. -  We have spoken with Gerard Subirats, vice president of SB Grup and the recently opened hotel Diagonal Zero Barcelona manager. [...]

Anniversaries and Celebrations / Spain

The event, the brand ally to communicate

09-09-2009. -  It is not the same ... Manuel Martinez (head of Desigual international communications, as well a teacher) explain us his views about fashion brands and its communication strategic: the events. [...]

Event organisation / Global

Frank Schulz, Global event manager of Volvo

30-06-2009. -  What is your responsibility, what structure is there in Volvo for events?I am Global event manager. There are local event managers in each country. I directly manage the big intern [...]

Event organisation / Spain

We connect with the Nokia events

23-06-2009. -  The brand that "connects people" is the fifth most valued brand in the world and first in Europe, according to Interbrand. Nokia also manages to be a global leader for years in one of the most competitive markets that have: mobile phones. [...]

Agencies / Spain

18-05-2009. -  [...]

Event organisation / Global

Francis Hayes tells us about the potential of government meetings

14-04-2009. -  We bring you here the key messages of this great, lively, and extremely useful presentation.What are they? Government meetings consist of many levels: local, regional, national, European, intergovernmental organizations, and NGOs. It is important to define clearly what market yo [...]

Event organisation / Spain

Saatchi & Saatchi Healthcare explain us about the pharmaceutical sector

07-04-2009. -  [...]

Conferences & seminars / Spain

Tim Pethick: marketing guru explains how to connect brand and target

01-04-2009. -  "Tall Tim, entrepreneur in general and brand guru", he calls himself. He is quite tall indeed, and did manage to get his brand Nudie (fruit juices) in the Top10 of most influential Brands in Asia-Pacific in just two and a half years. [...]

Companies / Spain

The event world inside Astra Zenecca

30-03-2009. -  "All of us are looking into virtual meetings as one way of delivering your communication", Anna Frick, event manager of Astra Zenecca.  [...]

Marketing & communication / Spain

"Give people an experience and they will tell their friends about it," Martin Oetting

25-03-2009. -  Since 2000, Martin has dealt with word-of-mouth, viral marketing, and how to make advertising and communication more efficient by tapping into informal communication among customers. [...]

Professionalization / Spain

ROI is history - How to survive a recession

18-03-2009. -  When the chips are down, budgets are cut, it is happening now, and meetings are high on the list. This is exactly the sort of knee jerk reaction companies need to avoid. At a time when competition is fierce and customer loyalty is dwindling, the customer hospitality event, the p [...]