Agencies / Spain

All about the British market

18-03-2009. -  We had the opportunity to take the opinion of Izania about current market trends in the British market, and we summarise here her view. This may interest you: we are talking about the most important meetings market for our country... "Events are now firmly established as a cons [...]

Trends & market research / Spain

Graeme Codrington wakes us up to the specifics of tomorrow’s (or today’s?) delegates: Gen Y

11-02-2009. -  Which characteristics of Generation Y should meetings take into account?· They expect more control, valuing freedom and choice in everything they do. Companies need to involve younger staff more at the planning stage if they want to get buy-in to the conference objectives.·  [...]

Trends & market research / Spain

The expert speaks: Simon Cope tells us about regulation in the pharma industry

28-01-2009. -  Simon Cope established GFG - Generation for Growth, a business development and marketing services consultancy in 2007. As an expert in pharmaceutical laws and regulations, we asked him for an update on this essential industry. [...]

Trends & market research / Spain

Famous Rob Davidson tells us about the state of the market

14-01-2009. -  In your introduction, you say our industry has changed. Is it more "recession-proof" than before? Are events and meeting more necessary?Yes, our industry is far better equipped to ride the storm of this recession. Since the 1992´s, meetings and events have become a far more acc [...]

Agencies / Spain

13-01-2009. -  [...]

Agencies / Spain

Rountable between large Spanish agencies and automotive meeting planners

24-12-2008. -  The key messages which came up were the following:- This industry´s meetings budgets are under heavy pressure, due to massive drop in sales (-50%). Clients asked the agencies to adapt their budgets to this situation.- Besides reducing fees, another solution requested by sever [...]

Event organisation / Spain

Aline Berardo, Cointreau Brand ambassador in Spain

04-11-2008. -  How do you want the public to perceive Cointreau?Cointreau is an old brand that now wants to renew its image with a strong communication strategy based on two concepts: femininity and glamour. We wanted to do something new related with our brand, and we decided to place women at [...]

Event organisation / Europe

Men with a vision: Sebastien Tondeur (MCI) and Padraiac Gilligan (Ovation)

24-10-2008. -  We sit down with Sebastien Tondeur, head of the corporate division of MCI and Padraiac Gilligan to discuss the market today and tomorrow. Welcome to the MCI vision. [...]

Technical services /

Corbin Ball, one of the greatest expert in events and meetings techonology

24-10-2008. -  [...]

Marketing & communication /

Carlos Iniesta

01-10-2008. -  Los eventos como herramienta estratégica de marketing [...]

Marketing & communication /

David Mugler

01-10-2008. -  Una rueda de prensa puede ser interesante y experiencial [...]

Professionalization /

Wolfgang - Albarrán

01-10-2008. -  (Interview in Spanish)Marketing y compras... ¿Cómo trabajar juntos?Tienen criterios diferentes sobre lo que es un evento exitoso, pero trabajando juntos se puede aportar mucho valor. Marketing tiene que formular requerimientos y compras les ayudará a utilizar sus presup [...]

Marketing & communication /

Paul Beelen

01-10-2008. -  Nuevos medios electrónicos para mejorar la efectividad del evento [...]

Event organisation /

La opinión de los fabricantes…

01-10-2008. -  Eventos en el sector del automóvil [...]

Marketing & communication /

Pablo Muñoz

01-10-2008. -  Marketing promocional [...]