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Articles (104) Destinations (34) Interviews (97) Market research (11)


Promotions & road shows /

Road shows: the brand gets closer to the target

Road shows: the brand gets closer to the target 17-10-2008. -  Advertising is nice... but brands are looking to get in direct contact with their target audiences. Result: traditional communication is being increasingly complemented by road shows. [...]


Trends & market research / Spain

Catering trends: food with a meaning

Catering trends: food with a meaning 01-10-2008. -  Food is essential if you want to impress your guests. Catering can offer a sophisticated experience, with a high level of creativity. eventos magazine describes for you the latest catering trends. [...]


Professionalization /

Procurement departments: we can work it out...

Procurement departments: we can work it out... 01-10-2008. -  Love-hate relationship… between procurement departments and agencies. But they have to work together. Here are a few clues about trends in these stormy relationships. [...]


Event organisation / Spain

What is it like to organise a huge concert?

What is it like to organise a huge concert? 01-10-2008. -  Big concerts are the most fascinating, and also one of the most expensive events. We talked with LD Events, which have coordinated concerts of the Rolling Stones, U2, Bruce Springsteen or Depeche Mode. [...]


Event organisation / Spain

Events in the automotive industry: let the show begin

Events in the automotive industry: let the show begin 01-10-2008. -  It is without doubt one of the most active, attractive and fascinating industries regarding events, for the variety of their events and for their incredible presence in trade shows. We analyse the event activity in the automotive industry. [...]


Trends & market research / Spain

Celebrate! All about celebration events

Celebrate! All about celebration events 01-10-2008. -  [...]


Marketing & communication / Spain

Promotional marketing: brand experiences substitute the old voucher

Promotional marketing: brand experiences substitute the old voucher 01-10-2008. -  Promotional marketing is increasingly important and, is more and more about events and experiences than about discount vouchers. One of the most dynamic and interesting markets. [...]


Not Asigned /

More than ROI

More than ROI 01-10-2008. -  Method for calculating the return investment in events [...]


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DESTINATION

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Colombia

The new Colombia

No wonder that Bogotá has climbed 32 places in the world ranking of ICCA in just one year, or that the big hotel chains strong bet for Colombia ... the country has reinvented itself in the last decade and has much to offer for our sector. Want to know more? Join us and discover the new Colombia.

 

 

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HIGHLIGHTED PROVIDER

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Brahler

The first and largest international network of rental of conference systems in the world

HIGHLIGHTED PROVIDER

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Buena Onda

We are a company of technical services that covers all the needs of a agency of events. The agency deals with the customer, we´ll take care of the production

HIGHLIGHTED PROVIDER

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Carrier

Carrier Rental Systems is a specialist in the rental of the equipment for air conditioning and refrigeration.



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The cheering of the audience at Santiago Bernabeu have captivated all finalists and winners of the 16 categories; it truly was a unique event.

 

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