Sponsoring / Event cases / Spain

Brand entertainment by Sony Ericsson in the MTV Night Murcia

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2010-09-02 You know that good sponsoring goes beyond logos... In a good example of activation based on brand entertainment, agencies Estilo Propio and Iris organised a series of actions for Sony Ericsson in this mega musical event. [...]

/ Event cases / Global

Arpa Solutions dresses of flamenco the Shanghai Expo

2010-09-01 Spain is in fashion and our presence in the Chinese Expo has become of the most popular. To celebrate the week of Andalusia, Arpa Solutions, company from Málaga, installed a tent with an application [...]

Professional associations / News / Spain

The SITE Spain Young Leaders International Academy will take place in Seville

2010-09-01 From the 1st to the 3rd of October 2010, Hotel NH Convenciones will host this event for emerging talents of our industry. On the menu: educational sessions, networking opportunities, private visits, [...]

Trends & market research / Interviews / Spain

Five pieces of wisdom

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2010-09-01 This year is our tenth anniversary, a good opportunity to look back. We selected some of the finest bits of interviews, which we will publish in eventos magazine, September edition. Here is an apperitive of 5 among the 20 we will publish. Lucky you... [...]

Anniversaries and Celebrations / Event cases / Spain

Nokia sets up a beach in downtown Madrid

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Nokia sets up a beach in downtown Madrid

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2010-09-01 Economic crisis in Spain, and people cancel their holidays? Nokia found a way to improve their summer and get some good branding on the way... [...]

Congresses / News / Spain

Mentes y Moda will explore the relationship between fashion and marketing

2010-08-31 The fashion sector is especially dependent on good marketing, in which events often have a strategic role (the fashion show is an essential part of the positioning of high-end brands, for example). Given this importance, and with the aim of helping Spanish fashion sell more and better, the seminar M [...]

Agencies / Event cases / Spain

Opportunistic new agency Iventions gets a place on the map

2010-08-31 Former general manager of De Boer Spain, Pascal Jorritsma is Dutch, and recently founded the agency Iventions. Then came the World cup with a Holland-Spain final. With little time but a good sense of opportunity, he decided this was “a unique chance to put Iventions quickly on the map of events” [...]

Trade shows & congresses / News / Asia

China meetings market stays optimistic, CIBTM reveals today in Beijing

2010-08-31 The Chinese fever is also present in our industry: CIBTM (China Incentive Business Travel and Meetings Exhibition) opens today at the national Convention Centre in Beijing, with 310 exhibitors from 26 countries and over 300 Hosted Buyers from 27 countries. And it opens with good news… [...]