Accor takes meeting planners on the other side of the mirror

The invitation had the shape of an ace of hearts card. Upon entering, the guests had to take the elixir to decrease in size, to be able to pass through a lock to the world of the Mad Hatter and the Red Queen. They also could put on accessories, such as hats for ladies and great ties for men, before entering this world.

Once inside the room (the largest meeting room in the hotel), everything went crazy… A long tea table was prepared with tons of sweets, the queen’s room was the dance floor, you could see a large chessboard with giant chess pieces on the sides of the room; playing cards flew across the ceiling; a large cup of tea made of DJ table… Gastronomy, always a strong component of this party, was also themed according to the aesthetics of the movie. In the second part of the night, a spectacular music band, Diamond Sound System, took everybody to dance. Beyond a public relations action with hosted buyers, the event fulfilled another of its missions: demonstrate that in a (Accor!) hotel, you can organize a highly creative event. See you next year!