Ten hearses through the streets of Madrid on the occasion of the release of the first MTV series made in Spain, ´Now or never, what would you do before you die? ". The campaign was created by the agency Shackelton.
"I never rode a bike naked," I never swam with sharks, "I never recorded with my girl in bed" are some of the unfulfilled dreams of imaginary macabre parade participants. The campaign is based on the argument of the series. The main characters are four friends who decide to visit Spain for an adventure: the 100 activities that must be met before going to another world. The docu-series, adapted from the U.S. "The Buried Life", was released on Tuesday 26 October.
Watch the video trailer
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