There is a common theme in ad campaigns: BE POSITIVE. On 27th October, Cacique opened the event Salta conmigo (Jump with me) in the Fuencarral Market Square, in Madrid. Their goal: finding the best bed jumper in Spain.
Bed jumping is the latest craze born on the internet. The challenge is to capture the most original stances that a jumper can take while in the air. Cacique took advantage of this new movement to propose a spontaneous, active and vital campaign, and to make brand’s name closer to a younger audience.
All passers-by could enjoy the experience of in a huge outdoor bed and capturing your jump on a photo.
According to experts, Bed Jumping helps to secrete endorphins and therefore increase the economic welfare of people. Jump off the stress and shows the real side of yourself. If it makes life better, it´s worth trying.
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