How to communicate "that the Xperia X8 represents the true democratisation of smartphones, as the first really affordable one? With this brief, Estilo Propio and Connection organised a surprising action, making Tabladillo (Segovia) "the most connected town in Spain".
The entire town was transformed with Sony Ericsson branding, a stage on the main square and roadsigns transformed according to the theme of the action (see photos). The mayor and the marketing manager of Sony Ericsson then handed out one mobile to each inhabitant of the town, and explained the main features of the smartphone. A DJ and a traditional music band performed together, as a way to combine tradition and modernity.
A great lunch for all inhabitants of the town closed the action.
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