An innovative, green and participative action on the street by the brand which connects people... "Nokia powers your Christmas lights" is the slogan of this campaign that Nokia launched in Madrid´s Plaza de Santa Ana, including a giant Christmas tree and green activities
The area included a 11meter high LED-based Christmas tree which was powered byu two sustainable sources of energy: bikes on which people could pedal to create energy, and a dance floor which reused the energy generated by dancers, and fed it to the tree. A cool affirmation of Nokia´s sustainable commitment!
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