A bit of politics mixed up with decoration… If political events have not always been the most creative, this convention of the Popular Party of Spain pretended to communicate the idea of change and featured a cool decoration based on the fabrics of Transformit (distributed in Spain by Magrada), in the Palau de Congressos de Catalunya, in Barcelona.
The decoration aimed at breaking the uniformity in the expo area and give it a more dynamic aspect, in a room "rich in activities that broke the traditional model of political act," described Matias Gravenhorst, director-general of Magrada Transformit Projects. It used robotic heads that allowed several sets of colours, and thanks to the versatility of the fabrics, the auditorium was invaded by the blue colour of the party (See the pictures). Projections also displayed the typical Gaudi motives, image of the communication of this convention.
For more information: Magrada Proyectos
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