The objective was to communicate a modern destination, and most of all, to create relationships between members of the Madrid Convention Bureau and buyers from Barcelona. The idea: to create a perfect platform for networking, with humour and “a thousand ice-breakers”. Upon arrival at the event, the guests discovered a fun tour, with nine stations were MCB members were distributed. The names of the stations were marked with foam letters hanging from the ceiling. At each station, these partners were welcoming the guests from Barcelona, humorously explained the rules... and generated the relationship with them, objective of the event. The stations? In the first, the partners took snapshots of the guests to create a wall with pictures and information of all attendees. In another one, guests were able to videotape their myths and clichés about Madrid, which were projected later. In another, a wine taster explained wine including parallels with the Madrid offer for events ("This wine has the smoothness of a good conference in Madrid", etc.) Another one allowed the visitors to practice a percussion workshop by following the rhythms of the city of Madrid, from nightlife to the fast connections offered by the subway. The destination communication was made in this informal manner, based on humour but always related to the events industry, so providers could talk business with buyers. In the midst of the event, speeches were held, which also followed an informal tone. And raffle prizes like a weekend in Madrid with transportation, hotel accommodation in 5 * GL, and tickets to classical Madrid-Barça were awarded. Serious communication consisted in totems in each station explaining one aspect of the Madrid offer for events (culture, places, experiences, technology, connections ...) and the projection of a video explaining the advantages of Madrid as a destination for meetings. Important messages, but more important was the generation of relationships between suppliers and buyers. In the end, this was a great networking event that allowed 27 members of the MCB to connect with 80 buyers from Barcelona.