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11-08-2010

Jack Daniel´s and its intimate relationship with music

Music was once again the inspiration for Jack Daniel´s 360º communication campaign in charge of Implementia. Marina Torredemer Rodés, its brand manager, had already explain it to us, "the musical events are essential" for the brand. Taking advantage of the summer, the whiskey brand has redoubled its music commitment by participating in three music festivals and on an online campaign on Facebook and MySpace.


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