¿Invite Gorbachev to speak and leave him only 21 minutes?? Aware of the short attention span (according to experts, 21 minutes is the time our mind can focus), the organisers of the conference El Ser Creativo have made that choice, with the idea of ensuring an intense event, entertaining, and stimulating. The Palacio de Congresos in Malaga will host this conference on the 21st, 22nd and 23rd of October, conference in which 25 opinion leaders have 21 minutes each to present their ideas about issues that affect humanity. The speakers come from many different fields: genetics, artificial intelligence, brain research, nanotechnology, science and technology, philosophy, communication, sociology, anthropology, arts and letters. And we talk of big names, with the presence of three Nobel laureates, Gorbachev, Mario Molina (Nobel Chemistry Nobel Prize and Obama advisor) and Jody Williams (Nobel Peace Prize), and other leading experts such as Eduardo Punset or Guy Kawasaki. And for event planners? The meeting also aims to be an option for small incentives or VIP events, with special rates for groups. In a world where knowledge and high-value networking seem to be the most precious gift for VIP customers, this makes sense.