Clooney’s favourite brand continues to build an impeccable positioning. This time, following a clear trend of the market (the cocktail boom), the brand presents a cocktail shaker. To give it life, the agency Box de Ideas organised a happening in Plaza Felipe II of Madrid, featuring band Mayumana.
The whole event, backed by a promotion and a contest in social networks, aimed to promote the Nespresso Shaker, that the firm has designed to prepare recipes with its coffee. More than 5,000 people attended this Nespresso Shaker Show: a show with the participation of the company Mayumana on a stage located in front of El Corte Inglés de Goya. Besides the live component, the firm organised an online contest and its 50 first fans to come to the event left with a shaker and recipe book.
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