Spain / Sponsoring

Brand entertainment by Sony Ericsson in the MTV Night Murcia

02-09-2010. -  You know that good sponsoring goes beyond logos... In a good example of activation based on brand entertainment, agencies Estilo Propio and Iris organised a series of actions for Sony Ericsson in this mega musical event. [...]

Global /

Arpa Solutions dresses of flamenco the Shanghai Expo

01-09-2010. -  Spain is in fashion and our presence in the Chinese Expo has become of the most popular. To celebrate the week of Andalusia, Arpa Solutions, company from Málaga, installed a tent with an application of augmented reality (AR) where visitors could interact with the autonomous reg [...]

Spain / Anniversaries and Celebrations

Nokia sets up a beach in downtown Madrid

01-09-2010. -  Economic crisis in Spain, and people cancel their holidays? Nokia found a way to improve their summer and get some good branding on the way... [...]

Spain / Agencies

Opportunistic new agency Iventions gets a place on the map

31-08-2010. -  Former general manager of De Boer Spain, Pascal Jorritsma is Dutch, and recently founded the agency Iventions. Then came the World cup with a Holland-Spain final. With little time but a good sense of opportunity, he decided this was “a unique chance to put Iventions quickly on [...]

Spain / Conferences & seminars

21 minutes to change the world

30-08-2010. -  With this idea comes a very high-level conference to Málaga: Being Creative will bring together some of the most powerful minds of our world from the 21st to the 23rd of October with a view to share great ideas from many different areas, always in 21 minutes Why? [...]

Global / Destinations

Sarawak Convention Bureau loves its embassadors!

25-08-2010. -  The MICE Industry Appreciation Night organized by the Sarawak Convention Bureau (SCB) in early August at Sarawak River Cruise, Kuching, Sarawak was attended by industry members who have been giving their full support to the Sarawak Convention Bureau. [...]

Spain / Companies

Jack Daniel´s and its intimate relationship with music

11-08-2010. -  Music was once again the inspiration for Jack Daniel´s 360º communication campaign in charge of Implementia. Marina Torredemer Rodés, its brand manager, had already explain it to us, the musical events are essential for the brand. Taking advantage of the summer, the whiskey b [...]

Spain / Anniversaries and Celebrations

The Shape Ups Skechers sneakers take over to the streets

28-07-2010. -  Road shows have became the hit of the summer. It sure is. And more so if they are the perfect tool to demonstrate the increase of the muscle activity thanks to a special seneaker. It was an action planned by Mindshare for the new Skechers shoes which toured around the main Span [...]

Poland / Sustainability and CSR

EWEC proves to be a true example of sustainable event

27-07-2010. -  The European Wind Energy Conference and Exhibition (EWEC) is the annual general meeting of the international wind energy community, organised by the European Wind Energy Association (EWEA) for over 25 years. Logically given who they are, they take special care to green their eve [...]

Spain / Anniversaries and Celebrations

Telefonica connect their clients to their galaxy, Turing 48 hours

26-07-2010. -  For 10 years now, Quum organised this event which is a reference of a loyalty-building event in Spain: the main telecom company gathers its main customers for two days. 600 of them enjoyed this programme packed with education, leisure, and high-level networking. [...]

Spain / Agencies

Pac Man customises the new San Miguel 0.0 with lemon campaign

23-07-2010. -  Inspired on the Pac Man video game, Interactive Solutions Globalzepp worked on a BTL campaign for JCDecaux for the launching of the new San Miguel 0.0 with lemon. Interactive whiteboards were installed in eleven different bus stops around Barcelona. [...]

Spain / Sustainability and CSR

Formula1, the hook for a charity dinner

19-07-2010. -  A charity initiative needs some sweet honey. At the charity dinner of the Valencia Street Circuit, held at Hotel Santos Las Arenas, the hook to attract 500 guests was the Formula 1. The income was for Pequeño Deseo Foundation. [...]

Spain / Stands and Decoration

16-07-2010. -  [...]

Spain / Stands and Decoration

16-07-2010. -  [...]

Spain / Sponsoring

About ROI, the World Cup and sponsorships: Hyundai study case

16-07-2010. -  The World Cup will last as a good memory for most Spanish. Here we have a study case for ROI fans. Hyundai gathered about one million people in 25 events held in six cities, a way to gain back the sponsoring investment. [...]