EVENT CASES

Global / Internet & events

Paco Caro, Carlos Martorell, Paolo Miceli and Micky Ribera highlight the impact of Internet on our industry, in an event

18-03-2010. - Can we continue organising events ignoring social networks and the Internet? Obviously not: the online revolution impacts all forms of communication, including events. This impact of the Internet was one of the topics that were discussed at a roundtable organised by IED Barcelona [...]

Germany / Anniversaries and Celebrations

MSC Cruises celebrates the launch of MSC Magnífica

16-03-2010. - Having celebrities among the audience is an easy way to get publicity (especially if a celebrity is no other than mythical Sofia Loren...). A couple of celebrities photos with the brand logo in the background, a video on youtube and buzz is generated. A recent example are the pho [...]

Spain / Agencies

Madrid presented like Minority Report during FITUR

12-03-2010. - We love in our industry to apply cinema special effects. One recent example was seen in Madrid stand during Fitur. Pictures That Move created an interactive projection for Turismo Madrid in a Minority Report style. It was a 270º surround projection, generated through 3 projector [...]

Spain / Agencies

movistar extreme snow melts the snow

11-03-2010. - This is one of these brand events designed for a specific target of extreme sports lovers, as well as to generate that wonderful buzz we cherish so much in our industry. The extreme snow movistar appointment organised by Last Lap agency, was an explosive cocktail, a combination o [...]

Spain / Anniversaries and Celebrations

180 Henkel executives enjoy Tenerife

11-03-2010. - The bad weather couldn’t spoil the party for 180 Henkel managers who enjoyed a few days in southern Tenerife. Although the island suffered one of the biggest storms in recent years, the agency eventisimo managed to let the participants, who came from all international Henkel de [...]

Spain / Hotels & Venues

W celebrates its official opening with a "W premiere"

09-03-2010. - The hotel chain W Hotels Worldwide held last weekend the official presentation of W Barcelona, known popularly as “hotel vela” (the sail hotel, based on the curve shape of the building located just on the seashore) and open since October 2009. The W Premiere was an event that [...]

Spain / Anniversaries and Celebrations

Lufthansa City Center lands in Tenerife for its annual meeting

09-03-2010. - About 450 Lufthansa City Center agents, from 76 countries, held their annual meeting in Tenerife. A welcome night and a gala dinner, both with high doses of music and dance were part of the event organised by the event Department of LM Productions. The first one was held at the H [...]

Spain / Anniversaries and Celebrations

Light and relax at the Solan de Cabras chill out

03-03-2010. - The "More than water" slogan, with which Solan de Cabras seeks to position itself as more than a water mark, was also seen in the last edition of the Cibeles Fashion Week. For the event, in which Solan de Cabras was the official water, the company created a chill-out space design [...]

Spain / Anniversaries and Celebrations

´Lost´ moves its studio to FNAC stores to promote the end of the series

24-02-2010. - Coinciding with the release of the last chapter on Channel Four, the TV channel organised in partnership with FNAC events in Barcelona, Madrid and Valencia, in an event conceived for the fans of TV’s most famous island. Projections of the series, trivials to see who is the numb [...]

Spain / Anniversaries and Celebrations

MPG and Peugeot celebrate the 25th anniversary of Hombres G

23-02-2010. - More than 250 fans attended to the special celebration of the famous Spanish band Hombres G for the 25th anniversary celebration of the band, sponsored by Peugeot in partnership with MPG. A way to link the band to an icon for young people in Spain, with the help of a live event.. [...]

Spain / Promotions & road shows

Eikos invites its guests to a "wine networking" session

22-02-2010. - Bulthaup´s distributor in Vitoria, gathered his best clients in the presentation of a recipe book, which was completed by a tasting session as "design wines", conducted by Sensorial Espai Group. With the objective of doing a simple wine tasting session but applying it as a commu [...]

Spain / Anniversaries and Celebrations

Matusalem Ron prepares liquid, solid and gaseous mojitos at the Madrid Fusion

19-02-2010. - In the latest edition of Madrid´s gastronomic fair, the brand attracted the attention of attendees and media, reinventing the popular cocktail in the hands of a famous cocktail shaker. [...]

Spain / Anniversaries and Celebrations

Slow Life, fashion and trends in the launch of the Nissan Cube

18-02-2010. - The third generation of the Nissan Cube was presented in a three-day event in Barcelona. Organised by Equipo Singular, the Cube Visions was a forum for debate which discussed fashion, trends and architecture from the perspective of the slow life. [...]

Spain / Anniversaries and Celebrations

LG Mini gets out the Mobile World Congress with street marketing actions

16-02-2010. - LG Electronics took over the streets of Barcelona with happenings such as the creation of a traditional Catalan castell (human tower), an action to promote the launch of its new LG Mini, beyond the Mobile World Congress which takes place from the 15th to the 18th of February in B [...]

Spain / Anniversaries and Celebrations

Targeting creates a set of activities for Telefonica during the Expojove Show

09-02-2010. - To grab the attention of more than 11,000 children during Expojove 2009, held in the Valencia trade show arena, Targeting was in charge of conceiving, designing and producing the 100m2 Telefonica stand. An interactive game of street-dance, a magnetic jugsaw puzzle and ball games [...]