Spain / Companies

Jack Daniel´s and its intimate relationship with music

11-08-2010. -  Music was once again the inspiration for Jack Daniel´s 360º communication campaign in charge of Implementia. Marina Torredemer Rodés, its brand manager, had already explain it to us, the musical events are essential for the brand. Taking advantage of the summer, the whiskey b [...]

Spain / Anniversaries and Celebrations

The Shape Ups Skechers sneakers take over to the streets

28-07-2010. -  Road shows have became the hit of the summer. It sure is. And more so if they are the perfect tool to demonstrate the increase of the muscle activity thanks to a special seneaker. It was an action planned by Mindshare for the new Skechers shoes which toured around the main Span [...]

Poland / Sustainability and CSR

EWEC proves to be a true example of sustainable event

27-07-2010. -  The European Wind Energy Conference and Exhibition (EWEC) is the annual general meeting of the international wind energy community, organised by the European Wind Energy Association (EWEA) for over 25 years. Logically given who they are, they take special care to green their eve [...]

Spain / Anniversaries and Celebrations

Telefonica connect their clients to their galaxy, Turing 48 hours

26-07-2010. -  For 10 years now, Quum organised this event which is a reference of a loyalty-building event in Spain: the main telecom company gathers its main customers for two days. 600 of them enjoyed this programme packed with education, leisure, and high-level networking. [...]

Spain / Agencies

Pac Man customises the new San Miguel 0.0 with lemon campaign

23-07-2010. -  Inspired on the Pac Man video game, Interactive Solutions Globalzepp worked on a BTL campaign for JCDecaux for the launching of the new San Miguel 0.0 with lemon. Interactive whiteboards were installed in eleven different bus stops around Barcelona. [...]

Spain / Sustainability and CSR

Formula1, the hook for a charity dinner

19-07-2010. -  A charity initiative needs some sweet honey. At the charity dinner of the Valencia Street Circuit, held at Hotel Santos Las Arenas, the hook to attract 500 guests was the Formula 1. The income was for Pequeño Deseo Foundation. [...]

Spain / Stands and Decoration

16-07-2010. -  [...]

Spain / Stands and Decoration

16-07-2010. -  [...]

Spain / Sponsoring

About ROI, the World Cup and sponsorships: Hyundai study case

16-07-2010. -  The World Cup will last as a good memory for most Spanish. Here we have a study case for ROI fans. Hyundai gathered about one million people in 25 events held in six cities, a way to gain back the sponsoring investment. [...]

Spain / Anniversaries and Celebrations

Triple Crown and a wheel action

15-07-2010. -  Mobile solutions for road shows have become the “pretty girls” of the experiential marketing. There are even several brands that are redoubling their commercial gambling in the streets with this type of action, such as Triple Crown that for two months toured in Spain and Por [...]

Spain / Promotions & road shows

AmbientSpain.es fills the Experience Van with balloons for Mazda

15-07-2010. -  AmbientSpain.es launched its Experience Van (a transparent vehicle) in a promotion action for Mazda, during the month of June. The car brand was presenting its online platform mazdashop.es. [...]

Spain / Agencies

A bullfighting-inspired presentation for a Loewe perfume

13-07-2010. -  The bullfighter, specificly Cayetano Rivera Ordoñez, was the image used to represents the 21st century hero in the presentation of the new Loewe fragrance Seven. Comunica+A agency was in charge of the event which gathered 400 guests in the Marbella Plaza de toros. [...]

France / Anniversaries and Celebrations

Half a million lumens light Lyon

13-07-2010. -  Half a million of Christie lumens technology were used to illuminate four Lyons locations to revive the Festival of Lights spirit, a seventeenth century tradition. If in 1852 the inhabitants spontaneously decorated their homes with candles in the windows for the unveiling of a s [...]

Spain / Hotels & Venues

A gala dance with a cha cha cha rhythm

12-07-2010. -  No columns, parquet flooring and space: the Olympia Hotel hosted the I Dance Gala Solidarity event organised by the Danzalia Dance Club, in benefit of Aldeas Infantiles, an non- for profit organisation. [...]

Spain / Promotions & road shows

Axe organises tempting parties on a moving boat

09-07-2010. -  To get cooler than event, the brand decided, in collaboration with Global Events and Tinkle agencies, to organise great parties on a branded boat, which passes by six key ports in Spain. An interesting case of proprietary event.... [...]