02-12-2009. -
The city of Valencia keeps offering a good setting for brands communicating a dynamic and sporty image, in keeping with the lifestyle of Formula1. An example of this was the Ferrari action which took place after the World Finals: a parade through the city with the older models o [...]
30-11-2009. -
A 1928 Rolls Royce, a 1922 Hispano Swiss, the Pope John Paul II´s bus, a 1982 Setra Seida... All these vehicles were displayed at the inauguration of the Plaza de Castilla Bus Exchanger the 6th of November 6 in Madrid. [...]
30-11-2009. -
Nothing like seeing a goal in a 30sqm LEDs screen. The Sono engineering team handled the audiovisual setup of the soccer stadium in Cornella El Prat. To achieve this, Sono spent more than six months of work. [...]
Spain / Anniversaries and Celebrations
26-11-2009. -
A group of the best commercials of the company attended an experiential coaching session Amateo designed by Personal Experience in which they were advised by professional coaches and experts in fashion. At a time when many companies cut their budgets, experiential coaching can [...]
25-11-2009. -
Four dancers sang and danced in the centre of Malaga and Barcelona under drops of Idylle, the new fragance by Guerlain. The perfumes and cosmetics brand chose the two cities for the presentation of its new fragance with a colourful street marketing action next to the point of sa [...]
Great Britain / Anniversaries and Celebrations
25-11-2009. -
To explain the power of the x8 zoom of the new Panasonic Lumix ZX-1, British agency Akga installed in the streets of the city gigantic objects, so that Londoners could feel sympathy for the Lilliputians, the tiny inhabitants of Gulliver´s Travels, and understand graphically the [...]
Great Britain / Anniversaries and Celebrations
25-11-2009. -
On the 30th of November, the London Underground will feature a battalion of 35 street musicians singing Christmas carols and jingles for Coca Cola to travellers. Conceived by agency Mother London, the campaign coincides with the release of shares and television ads by artist Mik [...]
20-11-2009. -
Aramón greeted the winter, inviting 300 participants to an event in which virtual reality and videos reproduced the mountain experience. Without getting wet, cold and without leaving Madrid. [...]
18-11-2009. -
Cooking contests work for electronic brands... We saw it with the contest organised by Neff (see article); here comes the second edition of the International Cooking Contest by LG Electronics, which had its big final on Bangkok. The South African team won The best amateur chef i [...]
Spain / Anniversaries and Celebrations
18-11-2009. -
Universia Mobility Network is a Movistar space designed for students to have access to training, study and internships. Designed by Arena Media Communications for Telefonica Movistar, this space will visit universities in nine Spanish cities, promoting technological mobility sol [...]
Spain / Anniversaries and Celebrations
18-11-2009. -
Objective: to launch the new Aqualtis washing mashines to Spanish retailers. Solution: to get attendees to experience the new technology in a live event. Sörensen Group organised, on the 8th of October in Teatro Quinto of Madrid, this event for Indesit. [...]
17-11-2009. -
423 Land Rovers and 1.108 attendees: the third Land Rover Party, one of the largest gatherings of 4x4 fans, took place in Les Comes on the 24th and 25th of October. [...]
13-11-2009. -
The movement of premiumisation of mineral waters goes on, often based on the creation of a limited edition of an artistic bottle. In this case, Solán de Cabras associated its brand with the elegant world of cinema and organised a post party after the Festival Internacional de C [...]
11-11-2009. -
More than 1,100 Thermomix salespeople attended this gala dinner, organised by the agency Talisman, in which the brand pretended to reward and motivate their team. The celebration took place in the Bullfighting arena of la Muela (20 km from Zaragoza), one of the few covered bullr [...]
10-11-2009. -
100 GTI Software & Networking employees enjoyed a motivational day, organised by Alfa Eventos y Protocolo agency, on the 3rd of October in the Hotel Barceló of Aranjuez. The aim: to recharge their batteries for 2010. [...]
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The new Colombia
No wonder that Bogotá has climbed 32 places in the world ranking of ICCA in just one year, or that the big hotel chains strong bet for Colombia ... the country has reinvented itself in the last decade and has much to offer for our sector. Want to know more? Join us and discover the new Colombia.
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