12-04-2011. -
Flash Mobs, animation and lots of music: Movistar wanted to give its customers the experience of being involved in a special session of 40 The Musical, the show that has led to the biggest stage the hits of the moment. If this is not 360º marketing ... [...]
Spain / Tourism and incentives
11-04-2011. -
ITB dmc got the better of Madrid in the incentive organized last January for the 300 top sellers of a Belgian financial company in an event marked by the motivation, enjoyment, originality and the possibility of ´living´ Madrid as it is not possible when you visit the city pri [...]
04-04-2011. -
In 2009, Nespresso initiated a project called the Coffee Master Class; since then the road show toured several Spanish cities. This is combined in a high-level tasting the best chefs and sommeliers from each town to create culinary creations and experiences around the coffee. [...]
01-04-2011. -
An office? A co-working space? An event agency? Utopic-US tends to flee each definition but can be recognized in all of them. Perhaps the best way to explain this place is their own motto: a powerhouse of creative transformation ... The more intrigued by that definition learned [...]
01-04-2011. -
No easy metaphors: with its slogan ´The Day of Truth´, E-Plus, German telecommunications company (one of the most competitive in that country), transformed its sixth convention in a true exchange of blows. The event was conducted by the agency Vok Dams. [...]
01-04-2011. -
The exhibition organized by Talisman Group for the National Convention of Sony dealers of 2011 covered more than 1.800m2. Hosted by the Expo of Zaragoza, its strength was its lighting. [...]
31-03-2011. -
Its motto was ´uptitud´ and it aimed to highlight the importance of the attitude of each of the people who make up the enterprise Endesa Energy. So Sörensen Group organized a convention inviting participants to face challenges with optimism and enthusiasm, not to conform to t [...]
29-03-2011. -
The recipe to create buzz online, go straight to your target and have media coverage for your event all at once? During the event they organized at the Barcelona Design Hub, women´s clothing brand Smash! went beyond the 2.0 release announcing a 3.0 event. How? Making the blogge [...]
28-03-2011. -
’The mechanic of our heart’ was the communication created by the agency for BP’s convention, which drew more than 500 dealers on 9 and 10 March in Madrid. [...]
Spain / Promotions & road shows
24-03-2011. -
Be the first to see the latest was the creative concept conceived by Ultramar Events Management for the presentation of new product lines of Eurofred to 1500 customers in five Spanish cities. [...]
23-03-2011. -
Also this year EuroShop has stunned his audience with the most modern solutions for interior design and technology for fairs and stores. More than 100,000 visitors from 53 countries attended the event which takes place every three years in Dusseldorf. [...]
18-03-2011. -
Explosive cocktail that stirred Wow Time Media agency in an event for Southern Comfort whiskey brand in Malaga. The event combined all the atmosphere of Mardi Gras in New Orleans with the magic and mystery of an ancient circus and last but not least, the world of bullfighting. A [...]
16-03-2011. -
Lately we are used to reading the Arab world in the crime pages of newspapers. But Middle East is not only that: last month Muscat Festival was held in Oman. This is the largest annual gathering of the country with over two million visitors each year. 3D drawings and freestylers [...]
10-03-2011. -
The challenge: to break traditional patterns to reach consumers in a fresh way. The form: creating large water battles of the brand Solan de Cabras made of advertising columns. This is the latest promotional campaign developed by Arena Media agency in collaboration with JCDecaux [...]
23-02-2011. -
Finally, after weeks of waiting since the mysterious invitations were received we know the secrety: it calls Pixie and is the small, loved designed and faster than its predecessors: the new Nespresso coffee machine. For the first time Nespresso´s 300 guests could know Pixie a [...]
A new cruise terminal; the sky100 lookout platform, 10,000 restaurants and The New Ocean Park, the largest marine park in the world. This year Hong Kong is more attractive than ever.
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