22-02-2011. -
Not being bold is the worst choice you can make, this is the Oscar Alsina´s philosophy. Last week his company, Food & Mambo, the catering company turned the lobby of the Museum of Contemporary Art of Barcelona in a true culinary exhibition. [...]
Spain / Anniversaries and Celebrations
21-02-2011. -
What do two Grand Masters of chess Karpov and Anand playing in the lobby of the Atocha AVE? Last Lap has the answer: chess was the focus of an event to promote the new route from Madrid-Valencia. [...]
Spain / Promotions & road shows
16-02-2011. -
How to do more entertaining, in times of crisis, the selection process for a job? The dream factory opened last week a mini-tour in Madrid in which about 900 interviews were conducted in just one day. The result? Dozens of people waiting to attend the event in this particular of [...]
07-02-2011. -
The annual Innovation Fair that Unilever organizes to publicize its new products to major customers had on this edition a very special format. 5ª Excellentia agency partnered with the company Teatro de los Sentidos to provide an event based on experiential marketing. [...]
Spain / Sustainability and CSR
07-02-2011. -
On 19th January 450 managers became workers, painters and handyman for a day. The goal? Coloring, repairing and improving the structure of the school Josep Boada in Badalona (Barcelona). A team building day organized by the agency Unit Elements. [...]
Spain / Anniversaries and Celebrations
04-02-2011. -
The agency apple tree communications recently organized the annual convention of the newly CatalunyaCaixa. To move 8,100 people is not easy, but it is not even necessary. The meeting was held simultaneously in Barcelona, Madrid, Tarragona and Valencia. [...]
02-02-2011. -
If you do not customize you´re dead, it seems to be the unmistakable theme of 080 Barcelona Fashion, the showcase of emerging Catalan fashion. The concept is reflected in everything surrounding the event: location, decor, public parades. Everything in 080 is style. Everything i [...]
01-02-2011. -
The legendary film by Robert Zemeckis ´Back to the Future´ was the inspiration for Marbet to organize the 25 th anniversary of Leaseplan. He had seen before conventions that had been set in an imaginary future, but this one also added all the props for a film premiere. [...]
Europe / Anniversaries and Celebrations
28-01-2011. -
Red Square in Moscow was dressed in colours by Christie during the Spasskaya Tower Festival, the International military music event held annually in the Russian capital. [...]
27-01-2011. -
Bloggers, models, buyers, stylists, coolhunters ... all of them and many more were part of The Brandery Welcome Dinner, a celebration organized by Fira de Barcelona to welcome its visitors. Eventoplus´ journalists also were there ... [...]
24-01-2011. -
Since the World Cup football is even more popular in Spain. The big brands can not be outside this passion ... as demonstrate initiatives such as Vodafone, which sponsors the world´s largest amateur league [...]
21-01-2011. -
Lady Gaga has made Paris Fashion Weekend her own event: the singer calmed the appetite of his fans making her new single Born this way the soundtrack of Thierry Mugler male parade held on 19 January. [...]
United States / Anniversaries and Celebrations
18-01-2011. -
Although it seems almost impossible that these things happen in Hollywood where breathing is almost an event it self... but when no hits, no hits, and it is difficult to solve in real time: the catering, logistics, driver of the gala, photographer ... apparently were mistakes th [...]
05-01-2011. -
The 3D mapping is now a fad in the events of brand promotion. Movistar took the strength of its visual impact to wish a merry Christmas to its clients in a unique form, as a show of three-dimensional moving images on the facades of the buildings of the Plaza Mayor in Madrid. [...]
05-01-2011. -
Those who have tried it say the new motion control device by Xbox is more than a game: Kinect is an experience. And in order to reach the greatest number of potential customers Microsoft has taken its new technology on tour throughout Spain. Agency Mpp organised the action. [...]
A new cruise terminal; the sky100 lookout platform, 10,000 restaurants and The New Ocean Park, the largest marine park in the world. This year Hong Kong is more attractive than ever.
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