11-11-2010. -
Each June for nine days, the center of Vitoria-Gasteiz becomes a 40.000m2 large board with 15 games areas with more than 3,000 games, making it the largest Festival of Games world. [...]
09-11-2010. -
The agencies Marketing Land and Octagon have gone a step further in television with his roadshow Mario is going on tour; the visitors to its large area could not only enjoy the new games by Nintendo, but became in advertising creatives by a day. [...]
09-11-2010. -
Calle Serrano is about to reopen after being closed for repairs. The fashionable Mini car (the Countryman) did not miss the chance and went to their potential audience with a show at the prestigious street. This action was run by the agency MagicTouch. [...]
05-11-2010. -
On 19 and 20 October there was an unusual event: the 1st Congress of Happiness organized by the Institute of Happiness of Coca-Cola. More than 600 people received master classes on how to be happy, by renowned experts such as Eduard Punset, Javier Sádaba, Alejandra Vallejo-Nage [...]
05-11-2010. -
A ship is a venue that usually works for product presentations, which give an air of exclusivity and customization. But if the product has also a relationship with the sea, the event is round. .. [...]
Spain / Anniversaries and Celebrations
03-11-2010. -
This summer Shakira was not the only one who set a video on the beach of Barceloneta. Before it came the idea of Lola Group agency to share with the good people the experience of filming to celebrate the fourth anniversary of online fashion outlet Privalia. [...]
Italy / Marketing & communication
03-11-2010. -
How to strengthen its green positioning, and communicate that position in an important trade fair? Fiat´s answer to this question is the eco:Drive GP. [...]
02-11-2010. -
Projekta Stands & Comunicación has made an impressive assembly for Calvin Klein, Frye and Custo at the last Bread & Butter Berlin. [...]
Spain / Marketing & communication
02-11-2010. -
There is a common theme in ad campaigns: BE POSITIVE. On 27th October, Cacique opened the event Salta conmigo (Jump with me) in the Fuencarral Market Square, in Madrid. Their goal: finding the best bed jumper in Spain. [...]
Spain / Communication formats and techniques
29-10-2010. -
Philinks Comunica designed a meeting between the speakers and attendees in the 2n puntXpunt: ICT aplicades Tendències i Solucions tourism, which was held in Lloret de Mar. They have accomplished to bring the two actors in a relaxed space to encourage communication between them. [...]
Spain / Marketing & communication
29-10-2010. -
Charity events are gradually developing and in many cases, they are related to the RSC. Here the last example of charity event based on corporate involvement: Acción contra el hambre (Action Against Hunger) has organized a Football 7 tournament between eight major Spanish compa [...]
Spain / Anniversaries and Celebrations
29-10-2010. -
Double celebration for Qatar Airways, the fifth anniversary of the company and the premiere of the Barcelona-Doha flight. They announced this news with a double event at the Arts and at the Galería de Cristal. The airline´s idea was to highlight the nature of exclusivity and g [...]
Spain / Marketing & communication
29-10-2010. -
Past October 21 Castellolí Circuit was filled with stars, not only the FC Barcelona dream team was there, but also the new star of Audi: the A7 Sportback. During the event organized by the agency WWP, the Barcelona players had the privilege of being the first to discover the ne [...]
29-10-2010. -
At evento Days awards 2010, this category was presented with a single piece. However, the incentive had such a high quality that the judges finally considered it did not deserve to leave the contest without any prize: After reviewing this application, the judges want to give a [...]
29-10-2010. -
How should a brand identify itself with street culture, freedom and creativity? For Adidas, the solution was a combination of web + event. Madrid’s agency La Despensa developed, a campaign called Adidas Originals Street. Especially important has been the interactive video by J [...]
A new cruise terminal; the sky100 lookout platform, 10,000 restaurants and The New Ocean Park, the largest marine park in the world. This year Hong Kong is more attractive than ever.
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