Actividades: Interaction among guests To avoid guests from being lost in conversations, cocktails can be used to facilitate interaction, to make new contacts and interchange business cards in an informal, natural and dynamic way. In a seated dinner, this can be difficult, but if you value and give the same importance to cocktails as the dinner, you can change the seated dinner to a cocktail-dinner where you offer substantial food in a buffet and tray-passed hors d’ouvres to give a more lasting impression. Offer complementary delicacies Consider offering food from other cultures (sushi, coucous or moussaka) or from other countries presented in handy portions and attractive presentations (soups in shot glasses, trays lined with large green leafs) can be complementary cuisines in a cocktail-themed event. Include colours, favours and thoughtfully placed food stations where your guests can see the food being prepared and served immediately can enhance guests’ experience. “Corporatised” drinks Cocktails can be created exclusively and be personalised according to the event and with corporate colours. You can even include the company, event or product name when naming the cocktail. In addition, this can also be another “product” for sponsors (including the sponsor in the cocktail’s name) or an opportunity to bring in a beverage company to provide the cocktails. Mood setting The decoration and the mood can also share the same characteristics with the cocktail. A consistent application of the theme is important. A relaxed and informal ambience complementing a theme helps to enhance the sensory experience, to facilitate communication among guests and to have an escapade from the real world.