Presupuesto: Allocate about 300 Euros for each graffiti to be done (which can be done by an artist or a group) and budget for four graffiti. The cost should include the purchase of all necessary materials required. Also allocate cost for the installation and tear-down of the graffiti walls. A DJ, depending on his popularity can cost between 180 Euros to 300 Euros. The cost for the live band will also depend on their popularity. For logistics, include in your budget, catering (cocktail), venue rental, audio-visuals, sound and light and special effects and the production of your multi-media production.
Programa: Before 19.00h - Start the graffiti painting 20.00h - Arrival of guests. Distribution of ballots for voting. - Cocktail. Music by DJ or live. 21.00h - End of graffiti painting. Voting begin and collect the votes. 21.30h - Presentation of the new product (Count the votes at the same time) 22.00h - Announce the winning graffiti. End of program.
Actividades: Venue and Decoration Rent a spacious warehouse or a factory. You do not need to decorate too elaborately as the spacious setting of the venue gives a grand impression of your event. You can also decorate the walls with graffiti, what way to better reinforce the theme? Set up a stage with a stage backdrop design that looks trendy or with a graffiti design, with details on the event title, event date and the company logo. Light up the venue with dim lights but highlight the areas for the graffiti. You can also check out the town council to see if there is an open space available (if you are organising the event during Spring or Summer). Music For music, you can go to the clubs and find out if the DJ is available for your event. This adds attraction and complements your theme to attract the young crowd. Work with him so that he can select the music (that reflects your product's characteristics and prepare a script to communicate your product while he is playing. A live band will also fit in to jam the event away. The Product Launch For the launch of the new product, prepare a presentation that project a trendy image using the right selection of fonts, colours, etc. Use multi-media, special light, laser and sound effects to enhance your presentation. You project on a big screen or through monitors placed in different parts of the venue.
Consejos: You can invite the participation of graphics and design schools to help in the graffiti spectacular. This can help save some costs compared to hiring professional artists and gives the students an opportunity to display their talents. Remember to give recognition to the students and the school for their participation through your communication, e.g. invitation cards, program sheets, posters, etc. You can even pre-select on graffiti and use it as the event logo. Contact schools with a good image and reputation. Speak with the director and explain your event to him clearly, and the publicity and exposure you can offer for his school and students. The director can organise internally and decide who are the best representatives to participate, or you can select the designs through the drafts that the students have prepared. Work with them also to get an estimation of how much the materials required will cost so that you can allocate the budget correctly. Define clearly what you want to communicate and should be included in graffiti to the artists, e.g. colour code, logo, theme or tagline of your publicity campaign, how your the values of new product can be represented...) Estimate the time required for doing the graffiti painting. Make sure you allow enough time and estimate how time you should start the graffiti before the guests arrive so that you can finish your event on time. If you cannot paint onto the walls of the venue directly, construct wooden panels and erect them as walls where the graffiti can be painted.