Actividades: Hands-on experience Get together to cook up a creative dish (a cooking course), build human towers (castellers), film a video (with the help of an audiovisual professional during the day) or participate in some handicraft contests… These are great activities for teambuilding but if you can incorporate some elements of a product during a product presentation, it will also strengthen the branding of the product. Give a real contact to the product and also an active participation in meeting the objectives of the event. For example, organise a series of activities where each step leads to finding a value about the product or let the teams create small scenes representing the product. Another area to get the guests involved in an event is in decoration: by decorating some objects related to the theme or the event venue itself. For example, organise a hat party. Provide basic hats with different shapes and sizes to the guests but they will need to decorate it in details according to the event theme, again with materials provided by you. During the cocktail, get the guests to wear their masterpieces, which serves as good conversation-starters as ice-breakers. Another way in getting them into decoration is decorating the venue such as decorating a wall with objects, colours, pieces of papers to represent the theme of the event. Technology thrills For those looking for technological thrills and man-against-machine combat, you can provide interactive video games that can be played individually or in teams. Virtual reality games are the big lures for upscale clients. Cover appearance Everyone feels good about looking good and to have a souvenir to prove it and remember it… Get your clients all doll up by professional hair and makeup artists and geared by sponsored branded clothes, and let them take the centrestage. You can work out with a professional magazine, from fashion magazines to technical or leading industry magazines to let clients “appear” on their covers by superimposing guests’ image on the covers. Guests could take home with them memories of their “star” appearance. Pre-event hype Get people to participation into the featured activity of the event even before the day of the event. For example, if you have a cultural theme for a staff event, you can encourage the participants to learn a cultural dance or set up a presentation with some traditional snacks to “pre-hype” the event… building up anticipation for the big bash. This will start the connection of the participants with the events and also among themselves. Mingling actors This involves getting professional actors to mingle into the crowd – make conversations with them, entertain them with some simple tricks, incorporate the guests into their comic routines. But be sure that the entertainer you are contracting is really good. A good actor will be able to read his audience and know how far he can go with the group. The actor can also be easily identified by the guests through different costumes, etc., or let the guests wonder in suspense who is this character that is in the event. In conclusion, almost any entertainment can be implemented in an interactive way. For more impact, the organiser has to make the entertainment as an activity that does not put the participant as a passive audience, but that the event becomes the stage and the participants are the actors.