Actividades: The American talkshow format This format has the advantage of being very dynamic, possibly entertaining and attracts people’s attention well… if everything is well executed. The difficulty here is that the “host” as well as the audience need to be natural about the whole thing. A talk show with people all tensed up will only be destined to fail. So what does this consist of? More than just going up the stage and talk, the speaker is being interviewed by a “host”, an emcee or an animator. But this is not a rehearsed interview. It has to be informal, entertaining and dynamic. Informality because both the interviewer and the interviewee need to be close to each other and be seated together in a relaxed manner, like on armchairs or sofas, with direct contact as if they are taking a coffee together at home. Entertaining because it is a format based in a relaxed ambience with funny moments (and you know, humour always help in events, even for communicating serious messages). And dynamic because you can switch from the live interview to a series of video projections (a series of explication, or even better, funny videos) or interventions by other persons (such as people from the audience asking questions, a funy actor interrupting the interview, etc.). This format allows many things: attracts the attention and maintains a good rhythm for the presentation, explain messages clearly, thanks to a well prepared question-and.answer format. Roundtable discussions/debate This format has the risk of being seen as too serious and give the impression of being closed, thus it is important to present the discussion in an open way to the public and allows questions to be asked by the attendants. Take note about the dynamism of the presentation or debate and be ready to cut interrumptions that may be taking too long. However, having interruptions from various people and give the impression of team work can also be a strong point for this format. You want to present the strategy of your company together with sales, production, client service, etc.? You can implement this format for the strategy presentation as: the person in charge of market study communicates the learnings and advices the adminstration and starts a small debate ( prepared and rehearsed of course!) among the management that transmits the impression of a difficult group. Also, it may seems suitable to relate various presenters whose interruptions are complementaries. More than just having presentations one after another, a debate presents another way to deliver the same message but more effectively. News broadcasting This format has its strength in which we are all used to watch the news on TV. Put a presenter that reads the news of the company, the market, surprising and impressing the audience. This is an ideal format incorporating humour (for example, presenting the success of the company as a big international news or an anecedote about someone in the company). It can also include mock-up advertising that provides a flow and entertainment to the program. However, this format should not last too long, it does not permit the transmission of long messages (or run the risk or boring the audience) and requires a well talented presenter. Theatre scenes Want to help your team to sell better? Explain clearly how to use your product to the consumer? A theatre scene can explain clearly than a presentation with projection. You, your team or getting professional actors, can act out the messages following a script written for a theatre production: an introduction (the problem, the situation), a development of the scenes (explanation of the messages in a concrete manner), and the conclusion (ideally a reminder of the key messages). Here, you can also use humour (for example, on the competitors or the problems that the consumers may have about the product). This is a very concrete format that transmits messages including some complicated ones. It needs to be prepared and rehearsed with lots of attention and care: to ensure that the audience get and understand the messages and it is important that the scenes have a smooth flow and that the actors are good. This format entertains the public, provides rhythm to the flow and above all, communicate effectively compared to the traditional presentations. Think about it…