This headline, which sounds like a bad slogan of a telemarketing programme, is probably true in your business. Do not be ashamed: almost all firms are equal and have no processes that optimise the procurement and planning of events. Each event is a world of its own... The issue was discussed at the last Meeting Industry Forum of Grass Roots in London.
The idea is simple: in many cases a multinational company which cancels an event has no process to get see if another office can use this cancelled venue or service. And each one defines its own agreements (with luck ...) locally. And if you define a procurement process, a framework agreement with a supplier or a preferred hotel, the more likely is that people don’t comply.
In a world in which companies hunt savings with a passion, fixing this "disorder" is becoming a priority. In the roundtable of this Meeting Industry Forum, professionals from Castrol, Morgan Stanley, Ernst & Young and a consultant discussed how to get more discipline, more "compliance" in events.
Learnings included the importance of defining and communicating the benefits of compliance, educating a lot (Castrol even had a full programme with events to explain the importance of compliance), and the growing importance of technology to track progress or lack thereof…
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