The Korean brand presented its new model in Copehnagen from 12th to 16th of April 2010. Besides setting up a showroom displaying the new model, they offered a presentation in which a presenter explained the product while standing behind a transparent film on which the presentation was projected, and seemed to fly in the air.
The hologram effect was created by Real Fiction, partner of Spanish company Paraddax, and was based on a special film tensed with a 45º angle so as to create the hologram effect. Two totems with holograms inside completed this technology-intensive setup.
For more information: Paraddax Show - Sensational Specialist
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