IMEX in Frankfurt highlights its credentials as the place to launch innovating industry brands as it hosts the global launch of Meetology® and the Meetology® Research Institute, a pioneering project from Meetings Performance Consultant Jonathan Bradshaw and sponsored by PCMA (Professional Convention Management Association), the Dubai Convention Bureau, Meetings Mindset® and the IMEX Group.
Founder Jonathan Bradshaw enjoys wide-ranging experience in mental and physical performance and noted that whilst the meetings industry was becoming ever more aware of the importance of behavioural science in creating meetings, nobody was centrally collating, organising and distributing research relating to it.
The Institute’s short term aim is simply to provide a valuable online research feed from areas such as psychology, neurology, nutrition, physiology and wider behavioural science - knowledge essentially related to understanding more about the science behind how people behave and perform at meetings.
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