CIBTM aims to break its 2010 attendance record offering a solid educational programme. The three-day show will start on the 30th of August 2011.
This year topics include an Association Programme in partnership with MCI, the launch of China CIBTM & Asia Meeting Industry Research, the art of motivation in the year of the dragon, understanding the local MICE market from a Chinese perspective, sessions on how to make successful events with a limited budget and how to benefit from the Chinese incentive market.
SITE and ICCA will hold their annual Asia conference on Monday 29th -which is open only for SITE and ICCA members.
Finally, the presentation of the annual CIBTM market study, on Tuesday 30th, will provide information on market trends in Asia.
Entrance to CIBTM is free, you can register online at www.cibtm.com.
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