Advertising date during the Madrid White Night
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In the recent edition of the White Night in Madrid (a complete night of cultural activities in the streets of the capital city), while thousands of people were rediscovering the city at night, the Spanish Creative Association (Club de Creativos - c de c) used this cultural event to organise Miedo al blanco (fear of white), a refreshing space to reflect about and discuss the process to create an advertising piece.
During this event, leading Spanish creative directors explained the creative process of some key campaigns of the last few years, and the event also included a four-hour projection of creative ads. About 2,000 people attended this event in the Madrid Matadero venue.
