FINDER
ALL

Last Lap taints Madrid in pink to present Martini Rosato

Last Lap taints Madrid in pink to present Martini Rosato

Share news

< 1 min. de lectura

Listen

eventoplus
eventoplus
What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
The presentation of Martini Rosato transformed the Plaza de Santa Ana in a pink and positive space. A mime handing out balloons, pink umbrellas, newspapers full of good news, live music and free hugs filled this event which pretended to remind everyone that there is an optimistic and different way of seeing life.

It had been 100 years since the latest product launch by Martini. For this long-awaited event, the brand wanted to get attendees to forget the crisis and to see “life in pink

Related news.

See all news

Resources

Podcasts

We analyse the best practices of experiential marketing, its trends, its contribution to brand strategy... Welcome to Experiential by Grupo eventoplus

Informes

Do you want to evaluate the success of your event? We show you how to do it. Pay attention!

Pregunta al experto

Do you have questions that you don't know who can answer? Send us your question and we will look for the expert who can best answer you among all the professionals who read us.

Eventoplus