On February 12, at 7:00 p.m., the NH Eurobuilding hotel will host a very special double date for the EMA.
The meeting will begin with the presentation of the book THINK MICE, a collaborative project driven by the EMA that brings together professionals, experts, researchers and brands in the sector to analyze the MICE industry from the perspective of artificial intelligence.
This will be followed by the first #EMALearn of 2026, a session designed to reflect and work on the real application of artificial intelligence in the MICE sector. Under the title “Your AI, your rules. From paper to algorithm: create your operational agent for the MICE sector”, we will explore how AI can move from being an inspiring concept to become a strategic and operational tool for event managers.
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