Guillermo Prado Vázquez
Organise your event with Guillermo Prado Vázquez
Professional/Staff services for your event in Madrid
Guillermo Prado Vázquez is the leading speaker on artificial intelligence applied to the MICE sector. Holding a PhD in Biosciences and founder of Externia Event Intelligence, the first AI consultancy fully specialized in events, he combines scientific rigor with real industry experience. In his keynote speeches, he demonstrates through practical case studies and real tools how AI can make events more efficient, more profitable, and above all, more human.
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A Unique Profile in the Spanish Market
Guillermo Prado Vázquez is one of the few professionals who successfully bridges two worlds that rarely meet: data science and the events industry. Holding a PhD in Molecular Biosciences from UAM and formerly a researcher at La Paz Hospital — where he applied AI to predict the effectiveness of oncology treatments — he later moved into the MICE sector to become its first prompt engineer and, eventually, the founder of Externia, the first artificial intelligence consultancy fully specialized in events.
From Science to Transforming Events
His career has earned him the Event Industry Entrepreneur award as well as recognition as a finalist for the Innovation Champion category at the 2025 MPI Iberian Awards held in Valencia. Today, he supports some of Spain’s leading event agencies and IBEX 35 companies in their AI-driven transformation.
Keynotes, Training Sessions, and Tailor-Made Experiences
Based in Madrid and working on projects across Spain, Guillermo delivers inspiring keynotes, technical presentations, hands-on workshops, and customized training sessions for congresses, conventions, kick-offs, corporate events, and industry gatherings. He does not speak about AI in generic terms: every session is tailored to the reality of those who organize, produce, and sell events.
Five Reasons to Work With Him
- 100% specialized in the MICE sector: every example and tool is designed specifically for event professionals.
- Scientific credentials combined with real industry experience: a rare combination among speakers in the market.
- Practical from the very first minute: real tools and applicable case studies, not endless slide decks.
- Always up to date: incorporating the latest trends and tools in a sector that evolves every week.
- Ethical and legally compliant AI use: integrating GDPR and the EU AI Act into everything he shares.
A rigorous, approachable, and deeply human perspective on how artificial intelligence is transforming the events industry.
Category
Guillermo Prado Vázquez specializes in event services in the following categories:
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