Cars, art, and experience: here’s what AutoArt World’s arrival in Barcelona will look like
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Convertir coches premium en lienzos
Durante el evento, distintos artistas intervienen vehículos en directo ante el público, transformando cada coche en una obra única.
La propuesta no funciona como una exposición tradicional de automóviles ni como una galería de arte al uso: el atractivo está en ver el proceso, asistir al momento en el que el coche cambia de piel y se convierte en pieza artística.
AutoArt World Barcelona will bring together artists, designers, automotive brands, collectors, businesspeople, car enthusiasts, and the general public. Among the first names announced are TVBoy, Plexxo, Liz Macias, and Majo Fernández, along with other national and international creators who will be confirmed in the coming weeks.
One private evening and two days open to the public
The event will kick off with a private opening day themed “Gold and White.” For six hours, guests will wear white with gold accessories, enhancing the event’s atmosphere and making the audience part of the aesthetic.
Afterward, AutoArt World Barcelona will open its doors to the city for two days. The Moll Drassanes venue will serve as an open-air museum where visitors can view the customized cars, explore the artworks, and immerse themselves in the creative world of the participating artists.
In addition to the vehicle installations, the organization wants to include spaces for emerging artists, who will be able to work on murals in real time and become part of the tour. The idea is for the event to also serve as a platform to showcase new local talent.
Barcelona, the first stop in Europe
The arrival in Barcelona marks AutoArt World’s expansion into Europe. The project was launched in Mexico in 2016 by Charly Meier, and since then has evolved through various editions to become a recognizable format at the intersection of the automotive industry, art, and experiential design.
The official presentation was held at the Real Círculo Artístico de Barcelona and was attended by Charly Meier, founder and CEO of AutoArt World; José Fèlix Bentz, president of the Real Círculo Artístico; Marc Miramontes and Juan José Mateos, associate directors of AutoArt World Barcelona; and Salva Vendrell, president of Barcelona Restauració and representative of Barcelona Comerç.
During the presentation, attendees got their first glimpse of the concept: artist Marcel Aragonès created a live artwork on a Porsche provided by Centro Porsche Barcelona, paying homage to Miró and Gaudí. Also participating was Joan Bueno, a 93-year-old street painter from Barcelona and a familiar figure to many city residents. If you live in Barcelona, you’ve probably seen him painting right on the street at some point.
Motors, Art, Gastronomy, and the City
AutoArt World Barcelona will not be limited to showcasing customized cars. The event will also feature music, cuisine, and social spaces, in collaboration with Barcelona Restauració and Barcelona Comerç. The goal is to connect the event with the city and create an experience that goes beyond the world of motorsports.
El formato ofrece un terreno interesante: no se trata solo de aparecer como patrocinador, sino de integrarse en una experiencia visual, social y compartible.
El coche actúa como punto de partida, pero el evento se construye alrededor de todo lo que sucede mientras se transforma.
A Dimension of Solidarity
AutoArt World will also have a charitable component. The decals removed from the customized vehicles will be preserved and donated by the artists and the organization for a future sale or auction to benefit charity.
In previous years, the project has supported causes related to children, species conservation, and the preservation of cultural heritage. In Barcelona, the organization is working to direct this contribution toward a cause related to art and culture.
AutoArt: A format designed to showcase the process
The key to AutoArt World is that the public sees not only the final result, but also the process. The car ceases to be a static object and becomes a creative medium, a spectacle, and a gathering place.
It’s also an example of what happens when different fields come together. Automotive, art, gastronomy, music, and networking share the same space without competing with one another to create a more complete experience. Because, increasingly, interesting events don’t stem from a single industry, but rather from the intersection of several. And AutoArt World has decided to make that intersection its main experiential draw.
