Driveland Events
Organise your event with Driveland Events
Relevant information
Contact person: Guillermo Millan
Autovía A-1, km 28, San Sebastián de los Reyes, Madrid
We help you to organise your event in Madrid
Driveland is an events agency with offices in Madrid, Barcelona, and Portugal that specializes in motorsports and automotive experiences for companies. It designs, produces, and executes road shows, test drives, product presentations, conventions, and incentive activities such as driving tours and sports tournaments. Its 360° approach covers everything from creativity and proposal development to production, logistics, temporary staff, and travel agency services, with national and international coverage throughout Spain.
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What kind of provider is Driveland?
Driveland is an event agency with a unique focus on motorsports and automotive experiences: road shows, test drives, and driving activities. Its services are aimed at companies, brands, and event organizers who need a single provider capable of comprehensively managing the creative, technical production, and logistical aspects of an event, without having to rely on multiple external vendors.
It is part of the Driveland group, which also includes Driveland Garage and Driveland Motorsport, further reinforcing its expertise in the field of motorsports and driving as applied to corporate events.
What services does it offer?
Driveland operates under a 360° event model that encompasses everything from initial design to final execution. Its confirmed services include:
- Organization of Large Corporate Events
- Product presentations
- Convention and Conference Planning
- Road shows and test drives
- Travel agency services (flights, trains)
- Incentives and team-building activities (padel tournaments, wine-tasting tours, driving activities)
- Temporary staff (hostesses, drivers, instructors)
- Creative design, location selection, and decor
- Proposal development, 3D renderings, and apps/online solutions
- Production of branding, set design, 3D displays, point-of-sale materials, apparel, and merchandise
- Audiovisual Production
- Coordination of setups and comprehensive event logistics
What kind of events is it suitable for?
According to the confirmed services, Driveland fits into:
- Major Corporate Events
- Product presentations
- Conventions and Conferences
- Automotive Road Shows and Test Drives
- Incentive and Team-Building Programs
Sectors and clients
Not specified.
Geographic coverage
Driveland has offices in Madrid, Barcelona, and Portugal. It claims comprehensive nationwide coverage, with regional partners in all autonomous communities, and supports international projects.
Why choose Driveland?
Driveland offers a structured four-phase workflow (design, creation, production, and execution) that covers the entire event lifecycle through a single provider. Its specialization in motorsports and automotive experiences—backed by its sister brands, Driveland Garage and Driveland Motorsport—sets it apart from generalist agencies. Added to this is its national and international reach and its in-house management of temporary staff and logistics.
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