El Baúl de las Piqué
Organise your event with El Baúl de las Piqué
Relevant information
Contact person: Henar Postigo
C/ Marqués de Monteagudo nº 20 – Loft 1, Madrid
We help you to organise your event in Madrid
El Baúl de las Piqué
More than a million hours directing and producing advertising, events and communication campaigns for large companies and institutions, together with a small (and tough) structure, allow us to be versatile and competitive in all disciplines of the marketing, advertising and events environment.
OUR STRONG POINTS
At El Baúl de las Piqué we are specialists in problematic briefings.
Strategy, conceptualization and idea landing.
We bring all kinds of projects to life.
OUR WEAKNESS
We have plenty of stubbornness.
Try us without any commitment and we assure you that you will end up singing like the great Concha Piquer did:
“My grief is over.
My grief is over,
El Baúl knocked on my door
and I gave him my heart”.
Launch Gentleman Society /Givenchy/LVMH
Fragrance Brands. Sensory experience that captivated 120 guests, influencers and specialized press. Location and implementation of a disruptive and immersive decorative project in the universe of the new scent.
Presentation of Planes Trade 2024/Fragrance Brands/LVMH
An exceptional event thanks to the creativity of Givenchy and Kenzo’s ephemeral architecture projects at Planes Trade. Aesthetic extravagance, but also a sustainable approach.
Category
Entrevista al CEO
This is what Las Piqué are like
Bárbara Fraguas Grande, Founder & CEOO
What makes you different? What kind of events are your core?
I don’t know if we are different or not, we don’t care if we are. What is for sure is that we are fascinated by stories, we are Storytellers. We are folklore of the 21st century and we feed on our roots, we love to explore even the most hidden corners of people. Because this is what our profession is all about… discovering, moving and astonishing people. We don’t sell motorcycles, we tell them. We are associated with projects and clients in the beauty and luxury sector. That said, as long as there are stories to tell… any brand, sector or industry, will be welcome at our house.
Your way of seeing, managing, reinventing the relationship with the client?
We believe that the relationship with people is the key to a good result. A very graphic example to understand this concept: El Baúl de Las Piqué is like an atelier of tailor-made projects, the more we know our customers, the better results we get. If a tailor did not know the day-to-day life of his customers, he would not be able to get the exact size, the looseness and the darts right. A tailor-made suit is worked 100% from the exploration, closeness and care.
What atypical profiles do you have that give you a differential added value?
El Baúl is a creative atelier, a laboratory of ideas composed by -ists in general (publicists, journalists, sportsmen, scriptwriters…) in love with transmedia storytelling.
An event with you is…?
An easy story, a story of “…and they ate partridges”. We make your life easy. We love what we do and we do our best to enjoy it.
What aspects of today’s society, or of the attendees, do you especially keep in mind?
The WHO is our cornerstone. We are interested in knowing what concerns them, what excites them, what moves them… We study our clients, our attendees, in great depth. We create around people.