Organise your event with Mut Agency
Contact person: Carlos Moreno De Barreda
Carrer Sant Elies, 6, Barcelona
MUT is the leading local agency for all your company needs when visiting Spain. The only agency specialised in creating differential experiences that maximise social impact and minimise environmental impact. A great team of seasoned, creative professionals with demonstrated know-how.
Thanks to the excellence circuit we implement from start to finish, every decision made during the process is documented in an impact report that fuels a continuous improvement feedback loop.
We create extraordinary experiences without compromising sustainability.
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Mut We exist to drive a better world by transforming the world of communication.
Creatividad Positiva®: we guide Creativity towards the conception of projects with a positive impact on people, the planet and business. We integrate intentionality throughout the entire process: thinking, design, execution and reporting. Positive Creativity® represents the balance between strategic analysis, the emotion of ideas and the rigour of science. That made us the first BCorp events agency in Spain, and we are proud of that, but we don’t consider it enough. Far from it.
BCB Medical Dinner: Barcelona once again brought together its medical and scientific community for a gala dinner at the CCIB, with 350 guests in attendance. This event was designed to thank them for their essential role in positioning the city as a leader in organizing medical congresses, recognizing their support in attracting and hosting meetings that drive global scientific development.
Torres Brandy Zero Challenge: For the third consecutive year, we positioned Torres Brandy as a leader in innovation within the cocktail world through an event that gathers the best bartenders from around the world to compete with their most sustainable bar projects and innovative cocktails.
Audi National Meeting 25: Audi Spain held its National Sales Meeting in collaboration with MUT. Under the concept of Innovation and Legacy, the day began at Mediapro with strategic presentations and inspiring talks, followed by lunch at the iconic Hotel Casa Fuster. From planning to execution, MUT ensured flawless coordination, integrating impact measurement to optimize results and generate valuable insights. A perfect event, meeting Audi’s high standards, where precision, creativity, and sustainability go hand in hand.
Totogi MWC 2025: Under the concept «Reshaping Horizons,» MUT takes innovation to the next level with a 200 m² corporate stand, designed with an immersive architectural focus by a 3D artist. With programmed ceiling lighting and an area dedicated to gastronomy and networking, every detail reflects Totogi’s leadership in the tech industry. The after party at the iconic Llotja de Mar combined art, technology, and exclusivity in an immersive experience. A stunning show of mirrors, lasers, and live performances dazzled attendees, while they enjoyed an exquisite gastronomic offering.
Positive creativity
Nacho Gómez, CEO y Founder de MUT
At MUT we define ourselves as a Positive Creativity® agency, a philosophy that combines strategic analysis, the emotion of ideas and the rigor of science to benefit brands, people and the planet. This vision is particularly focused on two areas of work: Traceable Live Experiences – experiential marketing and positive impact events that maximize social impact and minimize environmental impact – and Brand Strategy with Purpose – the development of brands with a purpose and a concern for communicating their efforts in the environmental and social sphere. At MUT we are aware that in order to achieve a sustainable transformation of the event and experiential industry we need science. Ideas and goodwill are not enough. Without data, there is no sustainability. We express it with the formula (Design + Knowledge) X Intentionality. In the experiential and events area, one of our most valuable allies is DearPlanet®, our business vertical of sustainable ephemeral architecture, pioneer in design, construction, management and deconstruction of sustainable and positive impact branded spaces, together with Grupo Construcía. Construcía is our strategic partner, pioneer and leader in the circular construction sector, which takes us to another level thanks to the scientific knowledge of EIG, its pioneer consultant in circularity and Cradle to Cradle®. For MUT, DearPlanet® provides a base that combines science, design, knowledge, technology, data analysis and controlled constructive capacity with the generation of an impact reporting that collects all the KPI’s through a LCA (Life Cycle Assessment) that also enables constant learning through data. In MUT together with DearPlanet® we create truly sustainable spaces through the implementation of the Net Positive culture and a design methodology based on data technology. We use real and measurable information on the different impacts (natural resources consumed, cyclability, toxicity and eco-toxicity of materials, carbon footprint, water footprint).
Sponsored content La agencia creativa MUT ha sido distinguida con el Premio Oro en la 15ª edición de los prestigiosos Eventex Awards, consolidándose como una de las gran ...
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