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Interview with Fernando Meco, Marketing Director, SAP, Southern Europe

Interview with Fernando Meco, Marketing Director, SAP, Southern Europe

Fernando is in charge of marketing for Portugal, Spain, Israel, Greece and Turkey, the second largest cluster in terms of revenue and power in EMEA behind the UK and Ireland. His job is to "generate demand for these countries", for the sales teams in these countries, to be "a kind of momentum generator and coordinator of tha ...

And what is eventoplus preparing you for a great 2026?

And what is eventoplus preparing you for a great 2026?

A spoiler: 2026 looks good for our sector. We will analyze this now in more detail in the market study that we prepare as we do every year, but be prepared: it will not be an easy year (we are in events, nothing is easy...), but full of opportunities, changes and new proposals. A year in which you will have to adapt, renew y ...

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