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– contrast; communicating with senses; pure thematization; take the experience where is needed; move the product from its usual context; taking limitation´s advantage; exaggeration, target oriented animation, parallelism…
At a time of full effervescence for the MICE sector and coinciding with the Mobile World Congress held in Barcelona, Jack Morton Worldwide officially a ...
The large travel and events agency has published a summary of its trends for 2026. It's a qualitative view of what the coming year will bring and, as s ...
How can agencies and suppliers collaborate better? One solution is to organise a meeting between the agency's working teams and its suppliers. The agen ...
We talked about them in our eventos magazine, interviewed Ursula Mejia Melgar (marketing director at Diageo Southern Europe) and Maria Crespo (connecti ...
During the opening of the 61st ICCA Congress in Kraków, ICCA World members voted Marta Gomes as their new president. Marta -deputy executive director, ...
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