60,350 jobs shout out loud they are in events! (and there are many more …)

It is dangerous to report an imperfect figure, so let’s remember again: this is not an exhaustive count, which would have required a full trace, sector by sector, of all the companies present, nationwide. A huge job that we could not carry out.

The methodology we have followed is simple: we asked our audience to fill out a form indicating the activities, areas of geographic presence, total employment and percentage of the activity that the company does in events, in order to weigh the jobs in events. For example, a hotel told us that it has 80 employees and 40% of its activity is done in events, and we estimate that the jobs of 32 people are due to events. Finally, we remove double answers (in certain companies, several people answered), and thus we get clean figures.

Total jobs figures

In 2018, the Oxford Economics consultancy carried out an international analysis of the weight of business events (let’s say MICE) in many countries around the world. Result for Spain? 12,000 million euros of direct economic impact and more than 83,000 jobs. Our figures do not reach this level but they are close. The counting of your answers points to a total of 60,350 jobs. Already a very respectable level that confirms what we know: many people work in events, surely in addition to your personal situation, people in your family work in a catering, a hotel, or a large company where its communication or marketing department holds events . Not counting the others who work as a carrier, restaurant, actor, etc.

Regarding most represented activities, 29.7% of the responses belonged to agency activity, 19% to technical services, 16.3% to spaces, 16% to stands and decoration, and 11.4% to teambuilding and activities. We repeat here that this is not a weighting of the number of jobs but of how many responses include the activity in question.

An SME sector

The mean of the responses points to an average company size of 27 people. We are undoubtedly a sector of small companies … in addition to that we do have giants such as hotel groups, which raise this average. But we know that small companies are fragile, often undercapitalized and with little access to credit or markets, one more reason why our sector deserves help.