Articles

Moderation, a key element of your event: how to improve it?

Event moderation is an underestimated art in our industry. It's often done without a budget, searching for someone 'sharp' in the marketing department, ...

Fair · Barcelona

The legacy of a mega event like ISE on the local destination: a case study

Legacy is the obsession of our industry today, something logical since it makes o ...

Marketing / communication, Research and studies

Six experiential marketing trends according to Jack Morton

Event and experiential marketing agency Jack Morton does not merely conceive and ...

Marketing / communication · Madrid

Five trends according to Diageo

The drinks giant Diageo is very much part of our lives and follows trends and cha ...

ALL

Jan-Jaap In der Maur, event moderator: “the public will only follow you if they trust that you are there for them”.

The moderator: that figure so undervalued in our sector and that we assign to anyone with a little bit of charisma. If you are one of those who hardly give importance to who assumes this role during your event, I must tell you that you should pay attention to it. Why? The moderator plays a very important role in keeping the ...

Sustainability and CSR, Ideas and tips

How can events be more inclusive? IMEX presents their code and tips

We live in an era of purpose where companies and brands are no longer differentia ...

Research and studies

To what activities should you dedicate the hours of your event

We have long known that long-winded presentations and lectures at events only mak ...

ALL

Should we get rid of the separation between creativity and production?

They have often been presented as cats and dogs: creatives and producers are seen ...

ALL · Europa

How is the event industry doing in other European countries?

We wonder whether the frenetic pace of the events sector in Spain is the same in the rest of Europe, whether virtual events are being organised or whether face-to-face and XXL events are back on the rise. That's why we decided to talk to four European agencies from Italy, Sweden and Germany, taking advantage of their visit t ...

Associations, Ideas and tips

How has team management changed since the pandemic? (in collaboration with ICCA)

It is probably one of your key challenges today: finding, retaining, motivating and developing talent. The chan ...

ALL

“Creative production” or how productivity and creativity go hand in hand

It's funny: when organizing an event, two elements that are always taken into consideration are creativity - es ...

Destinations, Sustainability and CSR

How legacy can be a transformative concept in our industry

It is a complex notion, but incredibly promising. Legacy (simplistically, we can sum it up as the positive impact an event or meeting has on the destin ...

ALL

How Are Digital Event Suppliers Using AI?

Just a few months ago we discovered ChatGPT and today it is part of our daily lif ...

ALL

How should an incentive trip look like to be a success?

Incentive trips motivate, generate bonds between attendees and reinforce the feel ...

ALL

How incentive travel can increase its potential market and explain its business case

A wellness activity by the poolside of the Gran Hotel Central; a networking coffe ...

ALL

Meeting design is still a great way to improve events, as this book remind us

It has been almost 10 years that Eric De Groot and Mike Van Der Vijver published the first complete book on meeting design, a science which was just born then. And we loved it! They are back with another book: “Meetings, by design or by default” in which they expand their ideas in a highly practical format, reviewing the var ...