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Get trained and keep learning …

Get trained and keep learning …

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What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
To be prepared and stronger than ever around the corner. These are times of reflection and learning, but above all, to take advantage of this time (now we have plenty) and learn something new. Training is undoubtedly one of the best alternatives to get out of this situation well. We have compiled some of the most interesting formations we have seen.

Communication and marketing for the MICE sector

The Ministry of Culture and Tourism of Galicia, through the Superior Center of Hospitality of Galicia has announced the holding of four webinars within the framework of its Permanent Training Plan for the sector. These free online training courses will run until April 23, offering a training opportunity to professionals who are currently inactive due to the closure decreed by the State of Alarm. On April 20 at 11:00 am, “how to communicate with clients in tourist companies after the crisis” and on April 23 “good digital marketing practices to get out of the crisis” will be taught.

Exchange of information on the tourism sector

#LovingTourism is a platform for the exchange of information, but also a website with a section for reports and studies of national and international scope that will provide information to the sector and help improve decision-making processes. Another way of working will be training, and for this, free training sessions of interest to local tourist companies and destinations will be organized, such as financial and tax management, human resources management, design of new tourist products or online marketing, among others. . For this, there will be the collaboration of professionals from different fields, who have already disinterestedly joined this initiative.

#Home Academy of Making Science, for the most digital

The #HomeAcademy are online training pills on the latest trends and the latest tools in digital marketing and technology. Among the various courses that are taking place there are different types. For more advanced profiles in the world of data, measurement and technology, the most recommended is the Google Marketing Platform Academy, taught by Álvaro Verdeja, COO in Making Science and professor in the Master of Google Marketing Platform, who together with his team Experts explain the features of the Google suite and its benefits. On the other hand, if what you are looking for is to optimize your digital strategy, Making Science develops its Digital Strategy Academy, with ten online training pills that touch all the essential points to optimize a complete digital strategy.

Online events to train professionals in the sector

Conferences and workshops to learn more about Digital Marketing, SEO, SEM, among others:

Social Media Online Summit 2020 (online conference) – Germany: The most important online conference specialized in media marketing returns with more than 40 sessions, 40 speakers and more than 3,000 attendees. Not everyone can attend online conferences in person, and the Social Media Online Summit is the specialized congress in social media that attracts more audiences, since you can attend from home, from the office or from anywhere.

Masterclasses in Digital Marketing and Google Marketing promoted by Making Science – Madrid: the Making Science digital marketing and technology consultancy, with offices in Madrid, Barcelona, ​​Lisbon, Paris, Milan, Dublin, Mexico City and Bogotá, offers online masterclasses and Live, focused on advertising, design, social media, infrastructure, development, SEO and SEM, among many others.

Events to help organizers adapt to online events:

Events in times of pandemic: online conference with three professionals from the event organization sector such as: Antonella Di Pietro, event organizer and Founder of the company that bears her name; Yanela Biancardi, Founder and CEO of YB Eventos Corporativos; and Aldana Páez, Founder of Aldana Páez Eventos. They will talk about how to adapt to the new times.

Plan and run your online event with Ana Lizz Prado: Ana Lizz Prado is CMO and Co-founder of Keyboo, a company specialized in organizing events. Ana Lizz Prado will give the keys to create the marketing strategy of an online event.

How to generate and sell events online? – Argentina: an online workshop in which useful tools for the management and sale of online events will be taught.

How to overcome the lack of events? – Mexico: a webinar with Diego Sánchez, Co-Founder of Keyboo, to identify and share opportunities between event providers and producers.

Lighting and audio for online events: it is so much the attempt to professionalize more and more online events that it is already possible to find courses to learn how to manage the more technical parts of online events such as light and audio.




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