Grupo eventoplus white paper: events in the pharma industry

They fascinate our industry: pharma companies base their communication mostly on events, which leads to dream-like figures: corporate planners handling event budgets over 10 million euros, clients organising hundreds of events a year. A tempting market for anyone. But no "business as usual" for this industry: ethical code, pressure on budgets, and new ways of working make these times complicated ones for pharma companies. We show you the latest trends in this sector for which events are highly strategic.