Make your press conference a complete experience

If you want to get not only a good number of journalists to your press conference but also to publish your news, forget about the easy way in simply transmitting the information via an email or CD with a press release. Here are some new formats to organise press conferences where the journalist is no longer there to just listen but to interact and experience.

Do not forget the obvious
First and most obvious, the product or message must be newsworthy. There must be something of interest and curious to let the journalists have something to talk about. Other logistics to consider are the duration (that it is not too long,3), to leave sufficient time for the questions, and the time of the day in which it is held (usually the end of the morning is good for most journalists).

The invitation: the first contact
How to make the media decide to come to your event? The invitation, first initial contact, can be a decisive element. Create attractive, curious and motivating invitation that encourages a journalist to want to attend your event, just like any other guests for an event. Teasers work well, a series