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ROI is currently the hottest theme in the sector. Event organisers are now challenged to justify the investment made in their events. Here are 5 steps to measure just that.
Return on Investment (ROI) is the challenge for today
Can you imagine bidding for art made by AI and discovering at the end that behind it there were four artists called Ia? This is what happened in Nil Oj ...
With less than a week to go until the great meeting point of MICE professionals in Barcelona (18th-20th November, Fira Barcelona), we wished to have a ...
The 3rd World Sports Tourism Congress (WSTC) brought together experts and world leaders in sport and tourism at the Santiago Bernabeu Stadium in Madrid ...
The moderator: that figure so undervalued in our sector and that we assign to anyone with a little bit of charisma. If you are one of those who hardly ...
A trade show is always a bit of a reflection of the health of the industry it covers. And in a booming industry, IBTM World did not disappoint, deliver ...
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