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ROI is currently the hottest theme in the sector. Event organisers are now challenged to justify the investment made in their events. Here are 5 steps to measure just that.
Return on Investment (ROI) is the challenge for today
The Spanish Marketing Association has released the Marketing Directors' Expectations Index (IEDM) for the second half of 2026: positive expectations re ...
The cycle of poverty is a diabolical sociological phenomenon: this theory explains that poverty is self-absorbed. An example: if you think about what y ...
Can you imagine bidding for art made by AI and discovering at the end that behind it there were four artists called Ia? This is what happened in Nil Oj ...
With less than a week to go until the great meeting point of MICE professionals in Barcelona (18th-20th November, Fira Barcelona), we wished to have a ...
The 3rd World Sports Tourism Congress (WSTC) brought together experts and world leaders in sport and tourism at the Santiago Bernabeu Stadium in Madrid ...
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